Scaling Your Personal Brand While Growing Your Impact Business with Dylan Vanas
If I tell you you must scale your personal brand for your social enterprise to grow, would you know where to start?
Today, I'm excited to be joined by Dylan Vanas. On paper, Dylan is the Founder of one of the most successful SaaS companies, Agency Box, and the co-founder of Mindful Agency, yet as you'll see during this interview, he's much more than that. He has been featured on Fox, ABC, and Yahoo, has his own column at Entrepreneur.com, and is a successful two-time eight-figure entrepreneur.
As creators of our organization, as the face of it, we are the brand; we are, by definition, a personal brand. Regardless of how massive a company is, people resonate with people, which explains why people like Elon Musk or Jeff Bezos have bigger followings than their companies, which is why they are famous in the first place. This marketing principle also applies to social impact businesses and their founders; focusing on building a solid personal brand is a non-negotiable.
Tune in and listen to the forty-ninth episode of Avant-garde Entrepreneur. You'll hear Dylan's tips and advice to build a robust personal brand, learn the differences and links between a business and a personal brand, and learn how to use your personal brand to scale your impact business. You'll also hear about the importance of building relationships with influential people, Dylan's biggest setbacks and how he overcame them, his favorite recharge methods, and much more.
In This Episode, You Will Learn:
- Dylan talks about how his passion for marketing started (4:20)
- Social impact entrepreneurs are also brands (9:40)
- Why creating solid relationships with target audiences is crucial (13:40)
- The importance of creating value-adding relationships (19:20)
- How AI can help you take your social impact business to the next level (23:00)
- Dylan shares tips to rest, recharge, and avoid burnout (27:50)
- The importance of keep moving forward despite the setbacks (32:40)
Connect with Dylan Vanas:
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